Iconic Nokia 3310 nagbabalik sa mas makabagong bersyon ngayong taon

Inilunsad kamakailan ang opisyal na pagpapakilala sa mas modernong edisyon ng makasaysayang Nokia 3310 sa taunang Mobile World Congress (MWC) sa Fira de Barcelona, Spain na isang global exhibition ng mga pangunahing manufacturers sa mobile industry.

Agaw-eksena ang pagbabalik ng tinaguriang “greatest phone of all time”  na unang inilunsad noong Setyembre 1, 2000, 17 taon na ang nakakaraan simula nang baguhin ng naturang handset ang mobile phone industry.  Nakabenta ang 12^th bestselling phone model in history ng mahigit sa 126 milyon na units sa halagang £129.99 hanggang sa naging phased-out nito noong 2005.

Una itong mabibili sa United Kingdom ngunit wala pang siguradong petsa bagaman may mga balitang lalabas ito sa Mayo.

A modern classic reimagined  

Ipinasilip din ang bagong Android at HD screen, aluminum-designed smartphones – Nokia 6 (5.5-inch screen, Dolby Atmos, double speakers), Nokia 5 (5.2-inch screen, octa-core Qualcomm Snapdragon 430 processor) at Nokia 3 (5.0-inch screen, 8MP wide aperture cameras) na may presyong mula €139 to €299.

“Our new Android Nokia smartphone portfolio, together with the return of the iconic Nokia 3310, is a real statement of our ambition and commitment to honoring the hallmarks of a true Nokia phone experience,” pahayag ni Pekka Rantala, Chief Marketing Officer ng Nokia’s exclusive licensee HMD Global.

Maliban sa €49 selling price at bagong disenyo, mas magaan at mas matibay na rin ito at siyempre may bagong bersyon ng paboritong Snake game. Nariyan din ang large color display, month-long standby time, 2MP rear camera with LED flash, micro-USB port, 2.4-inch curved window (with polarized layer for better readability in sunlight), headphone jack, dual-sim, 2G connectivity, all-new user interface, 22 hours talk time, 16MB storage, MicroSD slot, FM radio, at MP3 player.

Apat na kulay ang pagpipilian, ang gloss finish na warm red at yellow at matte finish na dark blue at grey.

The icon is back

“The latent nostalgia for the 3310 is backed up by a practical functionality which makes it the perfect device for a wide variety of people. As an affordable and robust product, with a legendary battery life, we are expecting many customers to see this as the ideal secondary handset, and perfectly suited to moments like festivals and travelling, where reliable simplicity is at a premium.” - Andrew Wilson, UK Buying Director – Mobile at Carphone Warehouse. 

Dagdag pa nito, nakakamangha ang pre-registration levels ng handset na 10 beses na mas marami sa anumang devices na inilunsad sa MWC na naibenta ng retailer.

Pumangalawa rin ang Nokia 3310 sa dami ng mobile-related online search ayon sa Hitwise. At ayon pa sa eBay UK, halos 5,000 units ng unang Nokia 3310 ang naibenta na sa website sa nakaraang tatlong buwan.

Humina man sa developed economies, nananatili ang kasikatan nito sa rising markets dahil sa user-friendly/competitively-priced feature phones.

Iniisip ngayon kung bubuksan ba ng HMD ang back catalogue ng marami pang kilalang Nokia feature phones para i-relaunch sa mga susunod na taon.